Pepsi-Cola, Pepsi or simply, is a carbonated soft drink made by PepsiCo is manufactured. It is the main competitor of rival Coca-Cola in the soft drink market.
Pepsi-Cola was in the early years 1890-1899 in New Bern ( North Carolina ) developed by pharmacist Caleb Bradham and was originally "Brad Drink", after the name of the maker. It was made of carbonated water, sugar , vanilla , rare oils , pepsin and cola nuts . As Pepsi was initially intended to cure stomach pains, Bradham called the drink Pepsi, derived from the condition dyspepsia. The name was a trademark on June 16 1903 .
Caleb Bradham had like many pharmacists at the turn of a soda machine in his pharmacy, where his clients beverages trials showed that he created himself. This is also where Pepsi was first given.
After seventeen years of success Caleb Bradham gave it quits. He believed that sugar prices would rise and gambled on the commodity. Prices of sugar declined, however, and Pepsi-Cola went bankrupt in 1923. In 1931 the company was acquired by the firm Loft Candy Company. The director of that company, Charles G. Guth, suggested later along the popular soft drink.
Pepsi achieved success by selling its drink in recycled beer bottles, making the company bigger bottles could sell at a lower cost than Coca-Cola. Pepsi was seen as soft as the lower class.
In 1940 Pepsi wrote history by becoming the first national advertising jingle to broadcast. The jingle entitled "Nickel Nickel", was an advertisement for Pepsi-Cola, referring to the low price. The campaign was a great success and was broadcast in 55 languages. [source?]
In the fifties, Pepsi threw everything into the battle in an attempt to improve its image. The company bought many television ads and began its long tradition of hiring celebrities to its product prices. Pepsi grew and became a formidable rival of Coca-Cola, but was still in second place.
In the early eighties, began a series of Pepsi commercials in which it compared its product with that of Coca-Cola and "demonstrated" that the people elected their product over that of a competitor. In these commercials were blindfolded people two glasses of cola drink, which they invariably chose Pepsi Cola. This campaign came to be known as the " Pepsi test ". Coca-Cola had been struggling at the time with a decrease in sales, and made a mistake by his formula to exchange. During this period there was a very big competition between the two companies. This competition has come known in the marketing world as the "Cola Wars ". In 1984, Pepsi made a commercial with Michael Jackson . In the spot he sings to the tune of Billie Jean for a special Pepsi written text. Thus in 1987, Pepsi made a new spot by Michael Jackson with a specially written text of Bath. In 1992, Michael Jackson did for the last time an advertising spot for Pepsi with a specially written text of I'll Be There.
In the nineties Pepsi focused increasingly on youth, not in the least by his campaign Generatio Next. In international advertising campaigns made include David Beckham and pop stars like Britney Spears, 5ive, the Spice Girls, S Club 7, Jennifer Lopez and Beyoncé Knowles advertisement for the drink.
In 2004, Pepsi's US market share was 31.7%, while that of Coca-Cola was 43.1%.
For the Dutch market since 1954 Pepsi licensed produced by Vrumona. Like Coca-Cola, the taste of Pepsi-Cola adapted to the area where it is sold.
Pepsi-Cola (regular version) is made of:
- carbonated water
- fructose syrup
- caramel as colorant
- natural flavors (not specified)
The exact composition varies per sales region. The original Pepsi-Cola formula was available in court documents at the time of the Pepsi-Cola Company went bankrupt in 1929 . The original formula contained no cola or caffeine .
Cola gets a dark brown color due to the addition of the dye E150d, made from caramel. In the production of this dye, in which sulphites and ammonia are used, is 4-methylimidazole (4-MEI) free. This is one of the substances which are formed by the baking or roasting of food. According to US research is carcinogenic in mice and rats. To get the amount of which rodents were sick, would be under US control authorityFDA daily should drink at least a thousand cans of cola. The US state of California despite the cola manufacturers are required to put a health warning on the cans. In order to prevent that Pepsi in his US 2,012, manufacturers are requested to reduce the amount of 4-MEI. Also competitor Coca-Cola did.